
In fact, this is cocoa butter without cocoa constituents, with some sugar, flavourings and milk. White chocolate does not have that deep taste of dark chocolate. It is a novelty and brings a nice contrast to brown chocolate.
Good chocolate contains vanilla, an expensive flavoring made from an orchid from Madagascar. It also contains a bit of lecithin, a vegetable stabilizer. Unsweetened chocolate, only to be found at specialty stores, contains 98% cocoa components.